What Is Live Frequency?
How much does it cost?
How much can my station earn?
How does it work?
What are the benefits?
How do you control user content?
How does it Increase your audience share?
Does LiveFrequency replace my website?
(I already have a website/webmaster.)
Can I use my existing database?
How much control does my station have?
Who hosts the user sites?
Why don't I just build this myself?
What demographic works best?
What Is Live Frequency?
Live Frequency is a web tool that increases a radio station web presence and allows the listeners to create an interactive community of personal websites. It has numerous benefits for the station and the listeners. Your listeners can create their own unique content in a controlled secure environment, dramatically increasing your page views and the amount of time listeners spend on your site.
How much does it cost?
Nothing. Vexcom provides all the software, servers and management. Your station provides links from your site and promoted the sites to your listeners.
We have partnerships with Google and Yahoo that earn revenue every month, your station receives 50% of the revenue earned.
How much can my station earn?
If you have a mailing list of 50,000 active listeners, you should be able to be earning $6,000-$10,000 per month by the end of the first year.
This is a rough estimate and earnings can vary widely depending on the size of your market, the amount of promotion you give to the sites, your users
affinity for the web and many other factors. Luckily there is no gamble on your part, there is no start up cost, only revenue for your station.
What are the benefits?
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Radio Station Benefits
Increase your audience share.
Targeted P1 Focus Groups.
In-depth real-time demographics.
Value-added incentives for advertisers.
Listener benefits build loyalty.
Increases audience participation in promotions.
Personalized targeted advertising.
Generate hundreds of thousands of ad impressions.
Cost is comparable to a single major-market billboard!
Pay per performance: Your station pays a small amount per user.
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Listener Benefits
One-click registration for contest and giveaways.
Free personal website with a unique address.
Free guest book for visitors to sign.
Free On-Line Diary (weblog).
Free On-line photo album.
Allows listeners to interact with each other.
Listeners have opportunity to give feedback to station.
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How does it work?
When a station subscribes to the LiveFrequency system they enable their listeners to create their own personal websites with just a few clicks. This gathers demographic data, and contact information for one-click contest registration.
The listeners can personalize their site with a choice of styles, colors and musical themes. Listener sites have guest books for visitors to sign, an on-line journal (web log) they can update, a photo album to upload pictures, and many more interactive features.
Each page of a listeners site has the right column controlled by the station. The radio station can run its logo and a site menu, along with several ads and promotional banners.
The live frequency system is completely autonomous and requires no programming or maintenance by the station. Vexcom supplies the servers and maintenance of all the sites and operations.
How do you control user content?
Our staff monitors the system, checking every photo that is uploaded before it appears on the site, and monitoring all user postings watching for offensive content. We make sure to protect the stations brand image, and anyone posting anything questionable is removed from any association with your station until the content can be examined. Users violating our AUP are banned from the system.
How does it Increase your audience share?
Listeners participating in the LiveFrequency program are eligible for special prizes that are coordinated with the station. One example promotion is a contest to see who can have the most people come and sign their guestbook. Users are encouraged to ask their friends, family, co-workers and neighbors to visit their website and sign their guestbook.
The contest has a set time-frame of two weeks, and the listener that has the most responses in that time wins a prize (supplied by the station). Each person that visits the site and signs the guestbook, is then presented with a promotional web page that encourages them to create their own LiveFrequency website.
Creating their site registers them for a weekly giveaway. Each week, at different times, a user from the website will be announced on the air and that listener has 10 minutes to call in and claim their prize. This will encourage the new visitors (friends and co-workers of the first user) to listen to the station at that particular time for their chance to win. Users are added to your mailing list and receive reminders to listen at the set times each week.
Listen Fridays between 2PM and 5PM for your name to win! Make sure you have created your HotHits109 website to be eligible to win! Sign up at our website hothits.com
This is just one way that LiveFrequency can increase your listening audience and build listener loyalty. Additionally, with the user driven content, your site stays fresh and changes constantly, users always see something new when they come back.
Does LiveFrequency replace my website?
No. LiveFrequency is a listener community, while it is certainly possible that the LiveFrequency Station Home Page could be used as your stations website, it is meant to be used in conjunction with your existing website as an additional feature, not as a replacement.
Can I use my existing database?
In most cases yes. As long as your IT department can meet a few requirements, we can normally integrate with any web-based system. See tech specs for more info.
How much control does my station have?
Your station has access to all the headers, banners, and graphics on the system through our content manager.
Who hosts the user sites?
The user sites are hosted on the LiveFrequency servers, your stations advertising banners remain on your current web server.
Why don't I just build this myself?
You can! But it would require a lot of time and money, and a staff to manage the system.
The LiveFrequency System is built upon the patented SiteCloning™ engine, proprietary data-driven site management software created after several years of research and development.
Vexcom has been developing multi-user database driven websites since 1998, and has perfected this technology. To recreate a similar system would be no easy task, and
several of the key features that make SiteCloning unique are patented SiteCloning technology.
Additionally, once the system was created and put in place, you would still then need a team to manage the system, a database programmer, a system administrator,
and a full-time user management person to monitor the content. With LiveFrequency, you can focus on radio and let us manage the technology.
What demographic works best?
35 and Under are the most popular age groups. But we have seen the entire range of users.
