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When a station subscribes to the LiveFrequency system they enable their listeners to create their own personal websites with just a few clicks. This gathers demographic data, and contact information for one-click contest registration.
The listeners can personalize their site with a choice of styles, colors and musical themes. Listener sites have guest books for visitors to sign, an on-line journal (web log) they can update, a photo album to upload pictures, and many more interactive features.
Each page of a listeners site has the right column controlled by the station. The radio station can run its logo and a site menu, along with several ads and promotional banners.
The live frequency system is completely autonomous and requires no programming or maintenance by the station. Vexcom supplies the servers and maintenance of all the sites and operations.
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